The Next Generation of iPhone is Here

Confirm Before You Offer

Compatibility isn't consistent across cases, lens protectors, or screen protectors this generation. Some 17 Pro and 17 Pro Max accessories do carry over to the 18 Pro and 18 Pro Max, and vice versa, but it varies by vendor and product type, so confirm fit before offering any as compatible, a wrong call there is a return you don't need. Not sure? Your account manager can help confirm what actually carries over.

Higher Price, Higher Stakes

A higher price tag raises the stakes on protecting the investment. Cases, screen protection, and lens protectors aren't optional add-ons anymore, they're how customers make sure a pricier phone lasts.

Bigger Battery, Bigger Demand

Capacity means customers will lean on high-performance charging and MagSafe battery packs to keep up on high-use days.

Two New Finishes

This generation lands in two new finishes: Burgundy and Glacier. Customers opting for color will look for cases and accessories that complement it, so think clear cases and color-matched options.

The New Core Lineup

The Duo's essentials look different from a standard lineup: a case is a given, but a kickstand adds real viewing value, propping the outside screen up and visible when closed, hands-free when open. Screen protection will need to be layered: glass or liquid outside, liquid-only on the inner folding screen, and glass or liquid on the camera lens. That's what customers will need to reach for on day one.

MagSafe, Confirmed

MagSafe is confirmed for the Duo. Lead with MagSafe-compatible stands, grips, and chargers now that customers can count on the snap-to-attach convenience they already expect from iPhone.

No Room for Power Anxiety

The Duo's split dual-battery design draws more power to keep the inner screen running, so a portable battery pack isn't a nice-to-have, it's part of the core kit. Position one alongside every Duo sale.

Portable power and high-wattage charging cover staying charged on the go, and quickly getting back to full at home. Together, they can power up anywhere.

Qi2's 25W magnetic charging is the fastest wireless standard out there right now. It's the innovation and next generation of charging you should be talking to your customers about.